Professor Paul Wagner, Wine Author and Lecturer

Professor Paul Wagner
  • Napa Valley College
I’m here to share my knowledge in a down-to-earth, practical, an accessible guide that will take the intimidation factor out of choosing, drinking, and enjoying wine.

Paul Wagner is a Viticulture & Winery Technology Instructor at Napa Valley College. He is also a guest lecturer at many universities, including the University of Rovira i Virgili, the University of Bordeaux, and the University of Porto. He has judged more than 100 international wine competitions and has spoken at more than 80 conferences throughout the world on wine, wine tourism, wine education, public affairs, and wine marketing.

Mr. Wagner is the coauthor of Wine Marketing & Sales: Success Strategies for a Saturated Market,which won the Gourmand Award for the best wine book for professionals in 2007 and is now in its third edition. He is also the author of Artisan Public Relations: A Hands-On Guide to Getting Your Food & Beverage Creations the Attention They Deserve and coauthor of Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach. He was a columnist for Vineyard & Winery Management magazine for 10 years, and he previously served on the board of directors for the Society of Wine Educators. He also cohosts Bottle Talk, a weekly conversation about wine, at www.rickandpaulwine.com.

Mr. Wagner is also a founding member of the Academy of Wine Communications; consultant for the International Wine & Food Society, London Branch; member of the nominations committee for the Culinary Institute of America’s Vintners Hall of Fame; and member of the Wine Marketing & Tourism Conference advisory board. He was inducted into the Spadarini della Castellania di Soave in 2005, and in 2009, he was honored with a Life Dedicated to Wine award at the Feria Nacional del Vino (FENAVIN) in Spain. In 2018, he received the American Wine Society’s annual Award of Merit, joining such luminaries as Robert Mondavi and Gina Gallo, and was named the winner of the McPherson Distinguished Teaching Award at Napa Valley College.

Mr. Wagner is the founder and president emeritus of Balzac Communications & Marketing. His clients there included the Union des Grands Crus de Bordeaux; Caymus Vineyards; Seagram Chateau & Estate Wines Company; Consorzio Vino Chianti Classico; FurmintUSA; La Rioja Alta, S.A.; Constellation Brands; Sogevinus; Bodegas Salentein; Villa Trasqua; Consorzio del Vino Nobile di Montepulciano; Regione Siciliana; and a host of other wine, food, and regional tourism clients.

Testimonials

6 Courses and Sets

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6 Courses and Sets

  1. The Instant Sommelier: Choosing Your Best Wine

    The Instant Sommelier: Choosing Your Best Wine

    Paul Wagner
    4.9 out of 5
    100% of reviewers would recommend this product
    (24)
    Starting at £16.99 Starting at £16.99 £21.99 £16.99£21.99
    With nearly 150,000 wines for sale in the U.S. market, the world of wine can seem needlessly complex. Cut through the clutter with eight down-to-earth, practical, and accessible lessons that will take the intimidation factor out of choosing, drinking, and enjoying wines, led by Professor Paul Wagner, who has dedicated his career to what he calls, “democratizing wine appreciation.” From swirl to finish, he’ll...
  2. (SET) The Instant Sommelier & The Everyday Guide to Wine Set

    (SET) The Instant Sommelier & The Everyday Guide to Wine

    Taught By Multiple Professors
    Starting at £52.98 Starting at £52.98 £71.98 £52.98£71.98
    Learn to speak the language of wine like an expert with this comprehensive two-course set. First, get an introduction to the vocabulary you need in order to talk intelligently about wine when it comes to finding bottles you’ll love in The Instant Sommelier: Choosing Your Best Wine. Then, in The Everyday Guide to Wine, get all the knowledge and tips you need to build your understanding of—and improve your ability...
  3. (SET) The Instant Sommelier & The Everyday Guide to Wines of California Set

    (SET) The Instant Sommelier & The Everyday Guide to Wines of California

    Taught By Multiple Professors
    Starting at £31.98 Starting at £31.98 £40.98 £31.98£40.98
    Join two acclaimed wine experts as they teach you everything you need to know about the delightful world of California wines in this two-course set. First, in The Instant Sommelier: Choosing Your Best Wine, get an introduction to the vocabulary you need in order to speak intelligently about wine when it comes to finding bottles you’ll love. Then, survey the perennial top-sellers and experimental underdogs from a...
  4. (SET) The Instant Sommelier & How to Paint Set

    (SET) The Instant Sommelier & How to Paint

    Taught By Multiple Professors
    Starting at £52.98 Starting at £52.98 £71.98 £52.98£71.98
    Stay in and host your own wine and painting party with help from this two-course set that brings together The Instant Sommelier: Choosing Your Best Wine with How to Paint. In the first course, let a wine expert teach you the vocabulary you need in order to speak intelligently about wine when it comes to finding bottles you’ll love. And in the second course, learn how to develop the visual skills and muscle memory...
  5. (SET) The Instant Sommelier & Cooking Basics Set

    (SET) The Instant Sommelier & Cooking Basics

    Taught By Multiple Professors
    Starting at £52.98 Starting at £52.98 £71.98 £52.98£71.98
    Take your home meals to the next delicious level with this two-course set. In The Instant Sommelier: Choosing Your Best Wine, a wine expert offers an introduction to the vocabulary you need in order to speak intelligently about wine when it comes to finding bottles you’ll love. And in Cooking Basics: What Everyone Should Know, a chef-instructor from the Culinary Institute of America provides the step-by-step...
  6. (SET) The Instant Sommelier & The Everyday Gourmet Set

    (SET) The Instant Sommelier & The Everyday Gourmet

    Taught By Multiple Professors
    Starting at £31.98 Starting at £31.98 £40.98 £31.98£40.98
    Master your ability to choose great wines and cook healthy meals with these two courses. First, let a wine expert teach you the vocabulary you need in order to speak intelligently about wine when it comes to finding bottles you’ll love in The Instant Sommelier: Choosing Your Best Wine. Then, in The Everyday Gourmet: Making Healthy Food Taste Great, a chef-instructor from the Culinary Institute of America teaches...